Familiar faces of Haddish, Louganis are focus as foster care awareness campaign launched

The faces of some notable former foster children — screen legend Marilyn Monroe, actress/comedian Tiffany Haddish and Olympic gold-medalist Greg Louganis — are featured prominently in a new street-banner campaign that began this week in an effort to recruit foster and adoptive parents.

The campaign by the nonprofit RaiseAChild — which will run through mid-July — is an effort to increase the number of foster and adoptive homes, particularly in Los Angeles County, which manages the nation’s largest child welfare system with 35,000 children in care, officials said.

Banners featuring the celebrity former foster kids were installed this week on hundreds of light poles across the Los Angeles area.

“The coronavirus pandemic has placed many families in uncertain circumstances due to unemployment, changes in family dynamics and heightened health concerns,” Bobby D. Cagle, director of the Los Angeles County Department of Children and Family Services, said in a statement. “Our goal for this campaign is to encourage people to imagine themselves as foster or adoptive parents and join our virtual orientations and trainings so we are all better prepared in the aftermath.”

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